This restaurant was established in May 2001 because that was when the owner was born. Don't read too much into the logic of that. The Generic Restaurant was named so because of how ordinary and unoriginal everything about it is. For example, the menu was written paying special attention to be generic. The owner just wanted a normal and average place that would be easy to manage. It was an instant hit. Apparently, many people also like the idea of just an everyday restaurant, where it is easy to just have a simple dish. It's open normal hours of the day so everyone can just stop by for dinner.